"technological tools are generally developed in response to certain problems and agendas. As a result their design and maximum functionality is tied to their original aim. Tools also emanate from a cultural context. Their aims reveal what the toolmakers conceptualized as a problem, and what a desirable solution looked like. Thus, technological tools carry a number of embedded assumptions, which in turn can be scrutinized for the aims and cultural values that gave rise to them and that they reinforce. Put another way, they embody a set of cultural values."
(original sources: Andrew Feenberg, ‘Can Technology Incorporate Values? Marcuse's Answer to the Question of the Age’, conference paper delivered at The Legacy of Herbert Marcuse, University of California – Berkeley, 7 November 1998; Mary Flanagan, Daniel C. Howe and Helen Nissenbaum, ‘16 - Embodying Values in Technology: Theory and Practice’, in Jeroen van den Hoven, ed., Information Technology and Moral Philosophy, Cambridge: Cambridge University Press, 2008, 322-53.)